LeadFabric Corporate Brochure
LeadFabric: The go-to Marketing and Sales consultancy/agency for B2B organizations across the globe
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LEADFABRIC:
FUTURE-PROOFING THE WAY YOU DO BUSINESS
The Marketing & Sales Consultancy, Systems Integrator and Creative Agency for B2B organizations across the globe
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ABOUT LEADFABRIC
Who we are and what we do
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1. ABOUT US
Ready to convert future opportunities better
Since the start of the millennium consumer buying behaviour has been changing rapidly. At LeadFabric we realized quite early how this was also going to impact the B2B marketing & sales workplace.
We, as consumers, but also as professional buyers, go through various phases whilst buying. We expect correct and relevant information at every stage of the journey. For B2B suppliers this is quite challenging to deliver as their information exchange is more complex and deals with more stakeholders than in the consumer world.
For B2B organizations DIGITAL ENGAGEMENT is part of the solution. It's worth noticing that not just the digital delivery method matters here but also the ability to automate the heavy lifting and personalisation efforts. But there's more.
We also need to look at how both marketing and sales need to plan, execute and manage their activities. How they interoperate. It's about creating ALIGNMENT and the set up of new business processes, often powered through automation.
Yet, automation does not create value automatically. Internal alignment will only generate the desired economic value when it results into a FRICTIONLESS buying experience for our target accounts and buyers.
That is why LeadFabric lives on the crossroads of where system integrating, business consultancy and campaign design meet.
Altogether, LeadFabric operates out of Belgium (HQ), The Netherlands, The UK, Sweden, Romania, Singapore and Taiwan, with a client- and partner base from all over the globe. Our workplace is international, so is our skilled staff.
We tend to be a step ahead of the market. We have a track record of selecting innovative solutions years before they become mainstream.
For example, we started working with Marketo and Eloqua marketing automation many years before anyone else in the region saw the opportunity.
Both solutions were later acquired by respectively Adobe and Oracle which further fueled demand for experienced and skilled users.
Our mission is to help B2B companies innovate their sales & marketing in a digitally-enabled world by sharing visionary marketing trends and helping them adapt to constantly changing buyer behaviour and expectations.
We accomplish this because our company exists in the space between being a Business Consultancy, a Systems Integrator, and a Creative Agency. Our people are results-oriented, diverse, and always learning.
OUR SaaS PARTNERS & CERTIFICATES
Since 2008, LeadFabric has acquired a wide variety of partners, clients, and solutions.
The company’s growth is largely due to its ability to stay ahead of the market –applying agile approaches, working with the best SaaS players in the game, and investing in the brightest people.
Today, LeadFabric has a roster of over fifteen legacy and high-growth SaaS partners with specialties ranging from Marketing Automation, AI virtual assistants, website chatbots, ABM, data orchestration, and so much more.
2. WHAT CAN WE DO
FOR YOU?
About your needs
A HYBRID APPROACH TO STRATEGIC CHANGE AT SCALE
LeadFabric is a hybrid organization that functions as three companies in one:
- A CONSULTANCY that advises on B2B strategy and change management.
- A SYSTEMS INTEGRATOR that seamlessly integrates different platforms within any given tech stack.
- A CREATIVE AGENCY that executes end-to-end B2B marketing and sales initiatives/campaigns.
There is an abondance of providers in the current market place for each of these competencies.
What makes LeadFabric unique is that it is a one-stop shop for clients to rely on a highly and durable accountable business partnership.
3. YOUR PEERS – INDUSTRIES & CLIENTS
Our durable partnerships
LeadFabric works with companies from different industries, ranging from manufacturing and the financial sector to telecommunications and cyber security.
We pride ourselves in collaborating with customers who are ready to take a step towards bridging the gap between Marketing and Sales.
Our clients are ready to innovate and are motivated to stay ahead of the market in the current digital world.
“Of course, I would recommend LeadFabric. When we started working together, it was primarily in the European market. We then actually recommended them to our North American market to help them progress. I would definitely recommend LeadFabric to other companies and industries as well.”
Tom Goodwin
Ansell (Senior Manager, Global Marketing Operations)
“We appreciate LeadFabric’s help and hard work, which have improved our knowledge of Marketo Engage and enabled us to better carry out our marketing activities.”
Chris Zhang
Murata China (MarCom)
“LeadFabric has helped transform our buyer experience by embedding conversational marketing in our overall strategy so we could differentiate ourselves and provide personalized experiences our visitors expected. On top, we could provide a new channel to accelerate growth and revenue. Never before have I gotten a 42% increase in conversion rates in my digital marketing activities. All thanks to the work we’ve been doing with the LeadFabric team.”
Steven Princen
Telenet (Digital Transformation Manager)
Any –and certainly digital– transformation aims to increase productivity and agility, but the price is continuous change.
Only on the drawing board change can happen overnight. In reality, we need to work with constraints and accept patience.
There’s the balance between managing the ongoing operational goals and the obligations and time needed to embrace strategic change.
Most certainly in B2B Marketing, where the challenge is not only about converting existing manual or semi-digital processes, but also to come up with entirely new ways of working.
Also technical, application and data integration challenges need to be managed securely.
In short, adopting change takes time. Any organization has limits to absorb change. It also often misses the insight.
At the same time, this change needs to be applied in an agile way, as the environment we operate in keeps constantly evolving as well.
Leadfabric stays with its clients during the entire ride. Whatever the starting point of change was.
Many of our clients have been with us for years. With the staffing volatility during the recent years –especially in marketing departments– our long-term relationships often makes LeadFabric the institutional memory of the organization.
OUR OFFERING
Our consultants and technologists
are at your service
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1. LEADFABRIC AS
A CONSULTANCY
LEADFABRIC AS A CONSULTANCY
We help our clients drive transformational change in B2B marketing and sales directed by visionary insights, powered by technology, and sustained through effective processes that scale. Clients can rely on a two tiered consulting services offering:
Our STRATEGY CONSULTING provides radically new or otherwise enhanced direction and guidance to improve B2B customer acquisition, retention and lifetime value.
While our OPERATIONS CONSULTING enables enterprises to execute their strategies through best practices and proven methodologies.
Using research and trend-watching insights to craft strategies that offer direction to B2B organisations looking to gain long-term competitive advantage with their Marketing and Sales efforts.
B2B Go-to-Market Strategy
Investigate and select which channels, audiences, programs, and technologies to utilize for going to market with your products/services.
Change Management
Focused specifically on Marketing and Sales departments, set up the right roles and talent management processes that enhance alignment and performance.
Customer Experience and Success Strategy
Understand what matters most to different clusters of your audience and develop strategies to equip your teams to deliver satisfying experiences in an organized and scalable fashion.
Brand-Company Alignment
Merge your brand strategy with your larger corporate strategy to strengthen your market position and demand generation efforts.
Establishing systematic and scalable processes that fit alongside your tech stacks, team culture, and long-term goals, through the development of bespoke operational blueprints and applying marketing and sales frameworks.
TECH STACK SELECTION
Select, acquire (RFI, RFP, procurement), and drive adoption for the right MarTech/SalesTech that best fits your organization.
DEMAND GENERATION
Targeting
Refine and document your Ideal Customer Profile, Buyer Personas, and Buyer Journeys.
Content Marketing
Develop content audits, assets, and strategies tailored to your buyers' exact needs and expectations.
Campaign Design
Design robust and end-to-end person- or account-based marketing campaigns, from ideation and execution to performance analysis and program optimization.
SALES PERFORMANCE
Sales Engagement
Design automation-backed processes that optimize human-to-human engagement rates and sales performance.
Sales Enablement
Develop and provide assets/resources that enable B2B sales (inside, field, channel) teams to close more deals.
Want less external help and more internal power? Upskill your team as their own software "super users" and technologists who can easily navigate and maximize your existing MarTech stack.
Our suite of certified specialists offer comprehensive training programs (online and in-person) catered to basic, intermediate, and advanced proficiencies in Marketo, Eloqua, Pardot, Conversica, Drift, and more.
2. LEADFABRIC AS A SYSTEMS INTEGRATOR
LEADFABRIC AS A SYSTEMS INTEGRATOR
Comprising an international and diverse range of technologists and SaaS partners, LeadFabric helps its clients to execute omni-channel marketing initiatives, orchestrate complex systems integrations, and deliver custom-coded configurations.
LeadFabric offers over 13 years of Marketing Automation, MarTech and SalesTech implementation expertise. We started implementing MAPs at various European enterprise sites across Europe as early as 2008, and have honed our expertise through many implementations since.
Our team encompasses a range of strategic business analysts, project managers, managed services specialists, CRM integration consultants and campaign managers, creative staff and partner networks.
We also work with senior associates that come with very specific skills and expertise. If your enterprise needs it, we’ve done it.
We either can go bespoke from start to finish or use our proven Rapid Deployment methodology also known as FabStart.
MIGRATIONS AND INTEGRATIONS
Leverage a suite of certified and experienced experts to execute complex systems integrations and data migrations.
CUSTOM-CODED MODULES/ASSETS
Access custom-coded modules, from system connectors, HTML assets (e.g., emails, landing pages), and preference centres to personalized web experiences (e.g., via chatbots, surveys, etc.), lead scoring and nurturing programs, data dashboards, and more.
3. LEADFABRIC AS A CREATIVE & CAMPAIGN AGENCY
LEADFABRIC AS A CREATIVE AGENCY
We help our clients generate revenue and supercharge their marketing and sales performance. The goal is to make your go-to-market strategy come to life through comprehensive end-to-end campaign development, and if needed we could even run it on your behalf.
FIRST THINGS FIRST; WHAT IS A CAMPAIGN?
We define a campaign as a marketing initiative made up of various programs that are individually and holistically designed to help achieve certain business outcomes (e.g., build brand awareness, generate demand, promote brand loyalty, etc.).
*Campaign Framework adapted from SiriusDecisions
LeadFabric helps its clients develop campaigns both on an end-to-end level (from strategy and project management to execution, testing, and performance analysis), as well as on a program-level (e.g., once-off programs, “always-on” programs, etc.).
Plan
Design
Messaging and copy
Content
Creative
Build
Maintenance
Need help with the general maintenance of a particular software, or perhaps with executing smaller pieces of a larger marketing initiative?
Outsource your marketing operations either partially (once-off) or completely (retainer) to our international and multi-disciplinary team of experts: graphic designers, strategists, copy writers, developers, and a wide variety of tech specialists.
WHY WE ARE UNIQUE
About our company culture
We believe that whoever is offering agile transformation solutions, needs to apply the same principles for its own business.
For that reason LeadFabric is expanding its structure based on organizational 'cells'; semi-autonomously operating teams focusing on a specific product and market.
It’s a new innovative way of running a business away from the static multi-level functional organization chart.
Each member will participate actively in the development of the cell, which in turn allows them to align their personal career ambitions with the company.
While LeadFabric offers a wide array of solutions, another important part of its offering is transferring its knowledge.
In traditional as well as modern consultancy organizations, the currency that is used to exchange this knowledge is based on utilization.
At LeadFabric we measure performance based on not just the utilization rate but also its value versus cost.
Both are the foundations of the way we aim to optimize profit.
The cell employees are empowered to help make the right decisions on where to go and their income has next to a highly competitive fixed component, also additional meritocratic layers based on profit sharing principles.
Minimum 20% of every team member's time can be allocated to non-core workload. This allows team members to work in team on development and innovation.
The goal is a 2fold. First expand the horizon of the employee, and secondly, develop IP for the company or the business cell that can be sold at fixed rates.
The ultimate goal is to blend the fixed rate offerings with the utilization based consultancy, with the goal to optimize profit.
LeadFabric pledges to each of its employees to invest a yearly education talent management budget.
Together with the line manager and HR, a customized plan is developed that combines technical skill development as well as softskill education.
'WORK FROM HOME +' POLICY
We redefined 'home' at LeadFabric, when it comes to work from home:
- our own cosy home
- your coworkers home
- a paid vacation home
- a corporate city home
As long as you have a WiFi connection, and maintain a solid dynamic with your colleagues and clients, we're flexible.
In June 2021, we split the company into smaller teams and sent them off to Ibiza for an entire week to work from there.
A unique way of welcoming a 'new hybrid era', showing appreciation to our people, and fostering stronger connections.
