Ready to convert future opportunities better
Since the start of the millennium consumer buying behaviour has been changing rapidly. At LeadFabric we realized quite early how this was also going to impact the B2B marketing & sales workplace.
We, as consumers, but also as professional buyers, go through various phases whilst buying. We expect correct and relevant information at every stage of the journey. For B2B suppliers this is quite challenging to deliver as their information exchange is more complex and deals with more stakeholders than in the consumer world.
For B2B organizations DIGITAL ENGAGEMENT is part of the solution. It's worth noticing that not just the digital delivery method matters here but also the ability to automate the heavy lifting and personalisation efforts. But there's more.
We also need to look at how both marketing and sales need to plan, execute and manage their activities. How they interoperate. It's about creating ALIGNMENT and the set up of new business processes, often powered through automation.
Yet, automation does not create value automatically. Internal alignment will only generate the desired economic value when it results into a FRICTIONLESS buying experience for our target accounts and buyers.
That is why LeadFabric lives on the crossroads of where system integrating, business consultancy and campaign design meet.
Altogether, LeadFabric operates out of Belgium (HQ), The Netherlands, The UK, Sweden, Romania, Singapore and Taiwan, with a client- and partner base from all over the globe. Our workplace is international, so is our skilled staff.
We tend to be a step ahead of the market. We have a track record of selecting innovative solutions years before they become mainstream.
For example, we started working with Marketo and Eloqua marketing automation many years before anyone else in the region saw the opportunity.
Both solutions were later acquired by respectively Adobe and Oracle which further fueled demand for experienced and skilled users.
Our mission is to help B2B companies innovate their sales & marketing in a digitally-enabled world by sharing visionary marketing trends and helping them adapt to constantly changing buyer behaviour and expectations.We accomplish this because our company exists in the space between being a Business Consultancy, a Systems Integrator, and a Creative Agency. Our people are results-oriented, diverse, and always learning.
Since 2008, LeadFabric has acquired a wide variety of partners, clients, and solutions.
The company’s growth is largely due to its ability to stay ahead of the market –applying agile approaches, working with the best SaaS players in the game, and investing in the brightest people.
Today, LeadFabric has a roster of over fifteen legacy and high-growth SaaS partners with specialties ranging from Marketing Automation, AI virtual assistants, website chatbots, ABM, data orchestration, and so much more.
