Our durable partnerships
LeadFabric works with companies from different industries, ranging from manufacturing and the financial sector to telecommunications and cyber security.
We pride ourselves in collaborating with customers who are ready to take a step towards bridging the gap between Marketing and Sales.
Our clients are ready to innovate and are motivated to stay ahead of the market in the current digital world.
“Of course, I would recommend LeadFabric. When we started working together, it was primarily in the European market. We then actually recommended them to our North American market to help them progress. I would definitely recommend LeadFabric to other companies and industries as well.”
Tom Goodwin Ansell (Senior Manager, Global Marketing Operations)
“We appreciate LeadFabric’s help and hard work, which have improved our knowledge of Marketo Engage and enabled us to better carry out our marketing activities.”
Chris Zhang Murata China (MarCom)
“LeadFabric has helped transform our buyer experience by embedding conversational marketing in our overall strategy so we could differentiate ourselves and provide personalized experiences our visitors expected. On top, we could provide a new channel to accelerate growth and revenue. Never before have I gotten a 42% increase in conversion rates in my digital marketing activities. All thanks to the work we’ve been doing with the LeadFabric team.”
Steven Princen Telenet (Digital Transformation Manager)
Any –and certainly digital– transformation aims to increase productivity and agility, but the price is continuous change.
Only on the drawing board change can happen overnight. In reality, we need to work with constraints and accept patience.
There’s the balance between managing the ongoing operational goals and the obligations and time needed to embrace strategic change.
Most certainly in B2B Marketing, where the challenge is not only about converting existing manual or semi-digital processes, but also to come up with entirely new ways of working.
Also technical, application and data integration challenges need to be managed securely.
In short, adopting change takes time. Any organization has limits to absorb change. It also often misses the insight.
At the same time, this change needs to be applied in an agile way, as the environment we operate in keeps constantly evolving as well.
Leadfabric stays with its clients during the entire ride. Whatever the starting point of change was.
Many of our clients have been with us for years. With the staffing volatility during the recent years –especially in marketing departments– our long-term relationships often makes LeadFabric the institutional memory of the organization.
