Beyond Benelux: A Closer Look at B2B Buying Behavior in Belgium and the Netherlands
In collaboration with:Kerry Cunningham & Sara Boostani - 6sense
Zoe De Preter & Koen De Witte - LeadFabric
In this report, we explore the Dutch and Belgian B2B Buying Experiences through a cultural lens and analyze what 6sense’s data suggests about European buying behavior.
INTRODUCTION
6sense’s Data: B2B Buying in The Netherlands and Belgium
Practical Implications: What Does This Mean for You?
THE RESEARCH TEAM