AGENDA DEEP DIVE

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MASTERING INTELLIGENT GROWTH AMIDST CHALLENGING TIMES

Duration: 40 minutes
Audience: Digital Marketers, MOPS, Sales Leadership, but also Sales Leaders
Speaker: Koen De Witte (Managing Director LeadFabric)

In this session, we tackle the needs for intelligent growth amidst drastically evolving market dynamics. On one side, B2B buyer behavior keeps undergoing significant changes, while on the other, businesses are realizing how theiroversimplified views of the buying process is impacting their ability to grow their business.

All of this is taking place during times where AI and other technological advancements, along with many environmental factors, altering further the expectations of shareholders and the budgetary means they are willing to put forward.

We'll discuss the need for a holistic approach in aligning go-to-market strategies with B2B sales and marketing execution, underlining the importance of collaboration, and the integration of IT support. This presentation will offer actionable insights, examples, and a new blueprint to help businesses adapt their strategies in this complex and changing environment.

PDFS: THE LAST BLACK HOLE OF CONTENT COORDINATION

Duration 1 hour
Audience Digital Marketers, MOPS, Sales Leadership, but also Sales Leaders in increasing productivity of their teams might find attending this session very valuable
Speaker Nick Mason (CEO Turtl)

In this session, you'll discover how new technologies are revolutionizing the use of long-form content to drive substantial pipeline growth. Though attention may be a content marketer's greatest asset, methods of delivery are a crucial but often overlooked element.

While businesses increasingly invest in long-form content to convey in-depth messages to their audience, traditional presentation methods like PDFs and scrolling web pages often force marketers into compromises regarding reading experience, data insights, and content production costs.

However, through the exploration of cutting-edge technologies, you'll learn how marketers can overcome these challenges, enabling them to deliver superior content experiences, generate richer data insights, and optimize the cost-effectiveness of content production.

Attend this session and leave with a newfound understanding of how to harness innovative solutions to maximize the impact of your long-form content on pipeline growth.

CAUGHT WITH THE COOKIE — ALIGNING ON GDPR LEGALITY

Duration 30 minutes
Audience Digital Marketers, MOPS, Marketing Managers, IT who have an interest for law regulation.
Speaker Ruben Roex (Attorney in Technology, IT, Data Protection and Cybersecurity Law)

In many organizations the views and interests of the digital marketing professionals and of the data protection officer or legal department may often conflict with one another.

You’ll gain invaluable insights to help you navigate the complex landscape of digital marketing, privacy regulations, and the evolving cookie environment.

In this session we explain how it is possible to align marketing objectives with a mature data protection risk management programme. We discuss potential issues and the tips and tricks to solve them.

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BRIDGING THE GAP BETWEEN
ACQUISITION & RETENTION STRATEGIES

Duration: 45 minutes
Audience: Digital Marketers, MOPS, Sales Leadership, but also Sales Leaders
Speaker: Ruth Stevens (B2B Marketing Consultant, Author, Professor | Adjunct Professor at NYU Stern)

Join Ruth Stevens as she navigates the evolving landscape of marketing and sales technology, initially tailored for fast-growing tech enterprises primarily focused on customer acquisition.

Explore how more established businesses, operating in saturated markets, are mastering the art of retention marketing.

This session delves into successful retention and expansion strategies and uncovers valuable lessons for companies primarily engaged in acquisition, creating a dynamic exchange of insights and strategies for a comprehensive end-to-end customer experience.

_^WORKSHOP:

THE CX MATURITY BLUEPRINT

Duration: 45 minutes
Audience: Digital Marketers, MOPS, Sales Leadership, but also Sales Leaders
Speaker: Niklas Rotherforth-Smith (B2B Sales & Marketing Technology Consultant at LeadFabric)

This self-assessment will serve as your compass, guiding you towards the next steps in your quest for customer satisfaction excellence.

Let the findings guide not just your immediate actions but also shape a roadmap for ongoing improvement, ensuring your journey towards customer satisfaction excellence is not a one-time odyssey but an ever-evolving expedition.

We would like to take a moment to assess your current position on this thrilling journey.

Engage in a rapid Customer Experience Maturity Assessment, gaining invaluable clarity on the path that stretches ahead.

DEVELOPING A 6^TH-SENSE FOR ABM HARMONY — 6SENSE

Duration: 45 minutes
Audience: Digital Marketers, MOPS, Sales Leadership, but also Sales Leaders with an interest for ABM
Speaker: Stefano Iacono (Marketing Director, EMEA at 6Sense)

Unveiling the next chapter in B2B marketing, our session delves into the revolutionary 'dark funnel' concept and the evolution of ABM strategies with 6sense at the helm.

Join us as we explore the steps every company needs to take to create an aligned pipeline machine that generates predictable pipeline and revenue.

Gain actionable takeaways that go beyond theory, providing tangible strategies to implement immediately and elevate your B2B marketing game.

READY OR NOT? HERE (A)I COME!

Duration 45 minutes
Audience CMO, Digital marketers, MOPS, B2C & B2B Marketing Manager, IT, Marketing & Sales Leadership & Ops, CEO
Speaker Koen De Witte (Managing Director LeadFabric)

Embark on an enchanting journey into the ethereal realm of Artificial Intelligence.

Join us for an extraordinary session unlocking AI's secrets, from revolutionizing Marketing & Sales to shaping the future of content creation.

Immerse yourself in the spellbinding world of automation, where ordinary tasks become extraordinary in B2B & B2C operations, CX & beyond.

Peer into the crystal ball of AI integration, where it guides analyses, automates processes, and propels progress even as you sleep.

Future-proof your marketing strategies with AI, turning tools into systems that pioneer unique applications.

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TWILIO: ABM, THE 3 MOST MISUNDERSTOOD LETTERS OF THE ALPHABET

Duration: 30 minutes
Audience: Digital Marketers, MOPS, Sales Leadership, but also Sales Leaders
Speakers: Clara Priou (Senior Outbound Marketing Manager at Twilio) and Jackie Sutherland (Digital Marketing Manager at LeadFabric)

Navigating the world of digital marketing and sales can feel like learning a new language.

In this session, we'll focus on the often-elusive concept of Account-Based Marketing (ABM).ABM is a strategic approach that unites sales and marketing around key account targets, driving meaningful engagements and increasing ROI.

Together with Twilio, a global telecommunications leader and esteemed LeadFabric client, we'll showcase a real-world example of effective ABM implementation, highlighting its transformative potential and unveiling a roadmap for ABM program development.

Join Clara Priou and Jackie Sutherland, as they shed light on best practices, ensuring you leave with actionable knowledge to implement effective ABM strategies in your own organizations.

DINNER

Our journey continues over a sumptuous dinner where we celebrate the discoveries made and the connections forged.

Strengthen the bonds of our community as you engage in meaningful conversations with fellow enthusiasts.

This is your chance to further expand your network and build lasting relationships.

PARTY

Finally, as the night unfolds, we invite you to join us for an unforgettable party.

The night is young, just as the possibilities that await in the ever-evolving digital landscape.

Dance, celebrate, and revel in the mysteries of tomorrow with us.