SPEAKERS

KOEN DE WITTE

MANAGING DIRECTOR LEADFABRIC

Koen's true passion is innovation in B2B sales & marketing. Back in 2008 he started LeadFabric, one of the very first demand marketing services firms in Europe.

LeadFabric is a hybrid organization that functions as three companies in one: providing strategic business consulting, implementing the cutting-edge technology that supports these strategies, and generating the essential 'fuel' needed for end-to-end campaign execution.

RUTH STEVENS

B2B CONSULTANT, AUTHOR, PROFESSOR

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Ruth also teaches marketing at NYU Stern and business schools abroad. Ruth is a guest writer at Martech and co-hosts the Marketing Horizons and Marketing Legends podcasts.

NICK MASON

CEO AND FOUNDER OF TURTL

After spending time with psychology professors at the University of Oxford, Nick realized the way businesses communicate online is at odds with how our brains work. In a world of too much information and too little time,

Nick founded Turtl to help businesses stand out with captivating content and behavioral insights and transformed digital content for the likes of Cisco, Bloomberg, Lexus, and Allianz.

STEFANO IACONO

MARKETING DIRECTOR, EMEA, 6SENSE

With 16+ years of experience in sales and marketing, Stefano is a seasoned pro at scaling functions and expanding into new territories.

Having started in sales, including a stint as an SDR, he's an expert in demand gen, operations, and leading high-performance teams. His passion is finding the sweet spot where successful teams and high performance intersect.

CLARA PRIOU & JACKIE SUTHERLAND

SENIOR OUTBOUND MARKETING MANAGER TWILIO / DIGITAL MARKETING MANAGER

Jackie Sutherland specializes in account-based marketing. She worked hand-in-hand with Clara Priou, Senior Outbound Marketing Manager at Twilio, on an end-to-end ABM pilot for Twilio EMEA.

Together, they will discuss how they collaborated to take the ABM program from concept to execution, using data analysis to inform strategy and devise the most impactful plays, orchestrating multi-channel campaigns around those plays, and then monitoring and optimizing campaigns post-launch to maximize engagement.

NIKLAS ROTHERFORTH-SMITH

B2B SALES & MARKETING CONSULTANT

Niklas passion lies in elevating the customer experience (CX). He is dedicated to guiding organizations in the B2B sector towards prioritizing and enhancing their customer interactions.

By leveraging innovative sales and marketing technologies, his goal is to empower businesses to create seamless, personalized experiences that not only meet but exceed the expectations of the modern B2B buyer.

RUBEN ROEX

ATTORNEY & PARTNER, TIMELEX

Ruben Roex specializes in data protection, IT contracting, cybersecurity, and cybercrime. As a data protection officer, he conducts GDPR compliance audits for organizations of all sizes.

Ruben provides legal advice on complex data protection issues, especially at the intersection of areas like marketing, Human Resources, law enforcement, and administrative law. He has notable experience in key cases before the European Court of Justice related to data protection in digital marketing.