02. WHY MARKETING AUTOMATION IS IMPORTANT IN TODAY'S BUYER CLIMATE

BUYERS HAVE CHANGED

Nowadays, buyers are increasingly independent and educated. They are no longer reliant on companies to supply them with information. Buyers can find their own information anywhere and at any time.The self-empowered buyers of today expect only the most relevant and personalized buyer experiences that fit within their timeframes and their preferred digital and non-digital touch points.This means that they often don’t need or want to engage with sales until they know at least as much as your sales representative does. Sales' job has never been more tough. And it has forced marketing to play a greater role in the revenue generation process.That's where Marketing Automation can help.Keeping track of and interacting with so many leads and prospects can prove incredibly difficult to manage, especially the bigger a company’s reach gets. Marketers need all the help they can get from technology to do better than ever at attracting, engaging and satisfying their audiences.

Sales' job has never been more tough. And it has forced marketing to play a greater role in the revenue generation process.

STILL UNSURE IF MARKETING AUTOMATION IS FOR YOU?

Try the survey to check your organizational readiness for Marketing Automation. If you can’t honestly say yes to any or most of those points but would like to, then it's high time you started taking Marketing Automation more seriously.

CHOOSE ALL THAT APPLY.

We can efficiently identify, track and, engage with our buyers online.
We can segment and prioritise our audience based on product fit/interest and likelihood to buy.
We can personalize the way we interact with leads or prospects based on their level of engagement, demographics, and other behavioural data.
We can measure the revenue contribution of our marketing campaigns.
We have an automated process that supports Marketing and Sales alignment and collaboration.