What we do
Since the start of the millennium consumer buying behaviour has been changing quite rapidly. At LeadFabric we realized soon after how this was also going to impact the B2B marketing & sales workplace.
We as consumers, but also as professional buyers, go through phases whilst buying. We expect the right and relevant information at every stage along the way. For B2B however this is harder to achieve as the information exchange is more complex and deals with more stakeholders.
For organizations looking to deal with this change, DIGITAL ENGAGEMENT is part of the solution. Not just the digital delivery method matters here but also the ability to automate the heavy lifting and personalisation efforts. And, as a B2B buying process is more complex, there is even more to take care of.
We also need to look at how both marketing and sales plan, execute and manage their activities. How they interoperate. This is about creating ALIGNMENT and setting up new business processes managed through automation.
Yet, automation does not create value automatically. Internal alignment will only generate the desired economic value when it results into a FRICTIONLESS buying experience for our target accounts and buyers.
That is why LeadFabric lives on the crossroads of where system integrating, business consultancy and campaign design meet.
Altogether, LeadFabric operates out of Belgium (HQ), The Netherlands, The United Kingdom, Romania, and Taiwan, with a client- and partner base from all over the globe. Our workplace is international, so is our skilled staff.
We tend to be a step ahead of the market. We have a track record of selecting innovative solutions years before they become mainstream.
For example, we started working with Marketo and Eloqua marketing automation many years before anyone else in the region saw the opportunity.
Both solutions were later acquired by respectively Adobe and Oracle which further fueled demand for experienced and skilled users.
We have trained and skilled many consultants and users over the years that are now high on demand in todays job market as they can offer many more years of experience than most of their peers. Today, the same is happening with some next gen sales and MarTech solutions we started partnering with.
Joining LeadFabric not only allows you do many new exciting and innovative things, it will also boost your career and resume.
We are always looking for new & innovative business opportunities, and our people are results-oriented, diverse, international and constantly learning.
To grow our team, we are looking for a Marketing Automation Campaign Manager.
