OUR ABM APPROACH

Proven method

WHAT IS ABM?
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OUR ABM FORMULA

OUR APPROACH: INTERACTIVE SESSIONS FOR ACTION-DRIVEN OUTPUT

Working sessions include, but are not limited to:

ABM program planning and strategy
ICP/Persona definition and account selection
Content mapping
Campaign orchestration
Reporting

ABM STRATEGY: DEFINING OBJECTIVES

Broad organization goals
Sales and Marketing specific objectives
Methods
Stakeholders, roles, and owners
Budget

ACCOUNT SELECTION PROCESS

Segmentation building process – use Intent data segments, import sales lists from CRM, build new segments using key data points
Level of automatization depends on available technology

ABM way of working

HOW ABM WORKS: TRIGGER BASED ALERTS FOR SALES

Reflecting on our partnership with Leadfabric we're filled with gratitude for the remarkable journey we've shared. Their expertise in implementing Account Based Marketing has been nothing short of transformative for our business.

Throughout our collaboration, they've not only demonstrated unparalleled knowledge but also an unwavering commitment to our success. Their availability and support made them feel like true extensions of our team, working tirelessly alongside us every step of the way.

In particular, we owe a special debt of gratitude to Jackie*. Her exceptional blend of technical acumen and marketing insight was instrumental in guiding us towards achievement. Jackie's dedication and expertise have truly been invaluable to our growth.

Sabrina Bradbury, VP Digital Marketing & Operations, Serrala

⁽*⁾ Jackie Sutherland, B2B Campaign & Marketing Consultant at LeadFabric