WHY LEADFABRIC?

What makes us different

A HYBRID APPROACH TO STRATEGIC CHANGE AT SCALE

There is an abundance of providers in the current market place for each of these competencies.

What makes Leadfabric unique is the one stop shop which allows it clients to rely on a highly and durable accountable business partnership.

LeadFabric is a hybrid organization that functions as three companies in one:

A CONSULTANCY that advises on B2B strategy and change management.
A SYSTEMS INTEGRATOR that seamlessly integrates different platforms within any given tech stack.
A CREATIVE AGENCY that executes end-to-end B2B marketing and sales initiatives/campaigns.

LEADFABRIC AS A CONSULTANCY

We help our clients drive transformational change in B2B marketing and sales directed by visionary insights, powered by technology, and sustained through effective processes that scale. Clients can rely on a two tiered consulting services offering:

Our STRATEGY CONSULTING provides radically new or otherwise enhanced direction and guidance to improve B2B customer acquisition, retention and lifetime value.

Whilst our OPERATIONS CONSULTING enables enterprises to execute their strategies through best practices and proven methodologies.

STRATEGY CONSULTING

Using research and trend-watching insights to craft strategies that offer direction to B2B organisations looking to gain long-term competitive advantage with their Marketing and Sales efforts.

B2B Go-to-Market Strategy

Investigate and select which channels, audiences, programs, and technologies to utilize for going to market with your products/services.

Change Management

Focused specifically on Marketing and Sales departments, set up the right roles and talent management processes that enhance alignment and performance.

Customer Experience and Success Strategy

Understand what matters most to different clusters of your audience and develop strategies to equip your teams to deliver satisfying experiences in an organized and scalable fashion.

Brand-Company Alignment

Merge your brand strategy with your larger corporate strategy to strengthen your market position and demand generation efforts.

TRAINING

Want to be less reliant on external help, and more on internal power?

Upskill your team as their own software "super users" and technologists who can easily navigate and maximize your existing MarTech, AdTech and SalesTech stack.

Our suite of certified specialists offer comprehensive training programs (online and in-person) catered to basic, intermediate, and advanced proficiencies in the concerned platforms.

LEADFABRIC AS A SYSTEMS INTEGRATOR

Comprised of an international and diverse range of technologists and SaaS partners, LeadFabric helps its clients to execute omni-channel marketing initiatives, orchestrate complex systems integrations, and deliver custom-coded configurations.

IMPLEMENTATION

LeadFabric offers over 15 years of Marketing Automation, MarTech, AdTech and SalesTech implementation expertise.

We started implementing MAPs at various European enterprise sites across Europe as early as 2008, and have honed our expertise through many implementations since.

Our team encompasses a range of strategic business analysts, project managers, managed services specialists, CRM integration consultants and campaign managers, creative staff and partner networks.

We work with senior associates that come with very specific skills and expertise. If your enterprise needs it, we’ve done it.

We either go bespoke from start to finish or use our proven Rapid Deployment methodology also known as FabStart.

MIGRATIONS AND INTEGRATIONS

Leverage a suite of certified and experienced experts to execute complex systems integrations and data migrations.

CUSTOM-CODED MODULES/ASSETS

Access custom-coded modules, from system connectors, HTML assets (e.g., emails, landing pages), and preference centres to personalized web experiences (e.g., via chatbots, surveys, etc.), lead scoring and nurturing programs, data dashboards, and more.

Marketo and Microsoft Dynamics integration

With our tailored integration services, you can:

Enhance Lead Management

Seamlessly transfer leads between Marketo and Microsoft Dynamics CRM, ensuring no opportunity slips through the cracks. Our integration solutions guarantee accurate and timely lead routing, enabling your sales team to focus on closing deals.

Optimize Marketing Campaigns

Achieve a deeper understanding of your audience by synchronizing data between Marketo and Dynamics CRM. Leverage enriched customer insights to personalize marketing campaigns, increase engagement, and drive conversions.

Improve Sales Efficiency

Empower your sales team with real-time access to marketing data directly within Microsoft Dynamics CRM. By eliminating silos and providing a unified view of customer interactions, our integration solutions enable informed decision-making and faster sales cycles.

Maximize ROI

Drive measurable results and maximize your return on investment by leveraging the combined power of Marketo and Microsoft Dynamics CRM. Our expert consultants work closely with you to design and implement integration strategies that align with your business objectives and deliver tangible outcomes.

INTEGRATION SERVICES WITH LEADFABRIC

Embark on your integration journey with LeadFabric and revolutionize your marketing and sales processes seamlessly.

Audit & Assessment:

Comprehensive analysis of Marketo and Microsoft Dynamics CRM setups
Detailed assessment report with optimization recommendations

Technical Support & Configuration:

Dedicated assistance in implementing changes and configurations
Smooth integration setup and resolution of technical challenges

Alignment Workshops:

Collaborative sessions to align marketing and sales departments
Define common goals and processes for enhanced synergy

Process Flow Design:

Tailored design of streamlined workflows and automation rules
Ensure seamless coordination between systems at every stage

Testing & Optimization:

Rigorous testing to validate integration functionality
Continuous optimization for peak performance

Training & Knowledge Transfer:

Comprehensive training on integrated system usage
Access to reference materials for ongoing support

Documentation & Knowledge Base:

Comprehensive documentation for setup and maintenance
Access to FAQs and troubleshooting guides

Ongoing Support & Maintenance:

Continuous support to ensure smooth operation
Proactive monitoring and updates for optimal performance

OUR MICROSOFT DYNAMICS INTEGRATION PROCESS

PROJECT SAMPLE

TESTIMONIAL: SANDVIK

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LEADFABRIC AS A CREATIVE AGENCY

We help our clients generate revenue and supercharge their marketing and sales performance.

The goal is to make your go-to-market strategy come to life through comprehensive end-to-end campaign development, and if needed we could even run it on your behalf.

As a creative agency, we offer a comprehensive suite of services, ranging from strategy to seamless campaign management services.

LEADFABRIC AS A CREATIVE AGENCY

1. Intake & Consulting

In the consultancy phase, we lay the groundwork that encompasses everything from defining your target audience to crafting strategies that resonate with them, ultimately facilitating sustainable growth and success for your business.

We analyze your target audience, basing our approach on comprehensive assessments of the total addressable market, Ideal Customer Profile (ICP), key personas. We then use these insights to map out buyer journeys and buying committees, in combination with key data signals, such as an extended SEO analysis. This foundational work enables us to create a content map and strategy that ensures alignment with your business objectives & allows us to develop actionable strategies that drive meaningful results.

We then use these insights to map out buyer journeys.

This foundational work enables us to create a content map and strategy that ensures alignment with your business objectives & allows us to develop actionable strategies that drive meaningful results.

EXAMPLE – JOURNEY MAPPING & PERSONAS

EXAMPLE – CONTENT STRATEGY & DATA SIGNALS:
RIGHT PERSONA, RIGHT CONTENT, RIGHT TIME

BUYER JOURNEY SAMPLE DELIVERABLE

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OUR WAY OF WORKING

LEADFABRIC AS A CREATIVE AGENCY

2. Planning

In the planning phase, our focus shifts to crafting a comprehensive strategy that aligns with your business objectives and resonates with your target audience.

We begin by establishing an omnichannel, "data signal" setup, enabling us to identify key touchpoints across various channels effectively.

By aligning on metrics and key performance indicators (KPIs), we ensure that all efforts are measurable and trackable, allowing for data-driven decision-making throughout the campaign lifecycle.

This enables us to tailor the approach and messaging accordingly.

With these insights, a channel mix will be defined that leverages both traditional and digital platforms, including TV, radio, print, search, display, social, email, and others.

Finally, content planning & budget allocation is decided to ensure that every aspect of your campaign is strategically executed to maximize impact and deliver exceptional results.

LEADFABRIC AS A CREATIVE AGENCY

3. Execution & orchestration

In the campaign execution and orchestration phase, we bring your strategy to life with precision and expertise.

Our team focuses on crafting copy and messaging that is concise, attention-grabbing, and conversion-oriented, ensuring that every word resonates with your audience and drives action.

We complement this with creative services that deliver visual impact across your digital presence, ensuring that your brand stands out and captivates your audience.

Additionally, our capabilities extend to translation and localization, enabling you to reach diverse markets with tailored messaging that speaks directly to their needs and preferences.

Behind the scenes, we handle the details of campaign setup and operations, ensuring seamless execution across all channels.

Through robust data management and integration processes, we ensure that your campaign runs smoothly and that insights are captured effectively, empowering you to make informed decisions and optimize performance in real-time.

LEADFABRIC AS A CREATIVE AGENCY

4. Insights & Optimization

From the go-live of your campaigns, we then conduct in-depth performance analysis, diving into key metrics to understand what's working and where improvements can be made.

Through testing and optimization efforts, including Conversion Rate Optimization (CRO), we continuously fine-tune your campaigns.

This way we enhance effectiveness and drive better results.

We use an end-to-end analysis, whereby we leverage advertisement data, web analytics and owned prospect/customer data. This all combined into a BI platform to gain comprehensive insights into user behavior and campaign performance across

all touchpoints and the entire buyer journey. This empowers you to take data-driven decisions, that deliver measurable impact on ROI.

RAPIDLY CRAFTED, TAILORED CREATIVE ASSETS AND CONTENT

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