What we do
Since the start of the millennium, consumer buying behaviour has been rapidly changing. At LeadFabric, we quickly realized this was also going to impact the B2B marketing & sales workplace.
We as consumers, but also as professional buyers, go through phases whilst buying. We expect the right and relevant information at every stage along the way. For B2B, however, this is harder to achieve, as the information exchange is more complex and involves more stakeholders.
For organizations looking to adapt to this change, DIGITAL ENGAGEMENT is part of the solution. Not only the digital delivery method matters here, but also the ability to automate the heavy lifting and personalisation efforts. And, as a B2B buying process becomes increasingly more complex, there is even more to consider.
We also need to look at how both marketing and sales plan, execute and manage their activities. How they interoperate. This is about creating ALIGNMENT and setting up new business processes that are managed through automation.
Yet, automation does not create value automatically. Internal alignment will only generate the desired economic value when it results into a FRICTIONLESS buying experience for our target accounts and buyers.
That is why LeadFabric lives at the crossroads where system integrating, business consultancy and campaign design meet.
Altogether, LeadFabric operates out of Belgium (HQ), The Netherlands, The United Kingdom, Romania, and Taiwan, with a client and partner base from all over the globe. Our workplace is international, and so is our skilled staff.
We tend to be a step ahead of the market. We have a track record of selecting innovative solutions years before they become mainstream.
For example, we started working with Marketo and Eloqua marketing automation many years before anyone else in the region saw the opportunity.
Both solutions were later acquired by Adobe and Oracle respectively, which further fueled demand for experienced and skilled users.
We have trained many skilled consultants and users over the years who are now in high demand in today's job market, as they can offer many more years of experience than most of their peers. Today, the same is happening with some next-gen sales and MarTech solution providers we started partnering with.
Joining LeadFabric not only allows you work on many new exciting and innovative things - it will also boost your career and resume.
We are always looking for new and innovative business opportunities, and our people are results-oriented, diverse, international and constantly learning.
To grow our team, we are looking for a Sr. Marketing Automation & Campaign Architect.
