<br> BUYER PERSONAS & BUYER JOURNEYS FOR B2B ORGANIZATIONS
An Introduction to ICPs, Buyer Personas and Buyer Journeys for B2B Organizations: A 2021 Update
Contents
HOW TO BUILD AN ICP (IDEAL CUSTOMER PROFILE)
B2B BUYER PERSONAS
<Br> MEET CLARA.
B2B BUYER JOURNEYS
A DEEP UNDERSTANDING OF YOUR AUDIENCE IS KEY TO DEVELOPING MARKETING AND SALES STRATEGIES THAT ACTUALLY WORK.
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