Engage with visitors at their most interested moments across every point of their buyer journey
Instead of asking website visitors to fill out a form before before they hear from you (if they ever do), make life easier by letting them chat with you NOW.
What exactly are the benefits of Live Chat solutions, you might ask? Well, here are a few...
Improves customer experience by instantly connecting visitors with reps from sales or customer support.
Allows visitors to schedule live calls or meetings based on rep availability.
Allows marketers to align with sales by getting in touch with visitors at specific buyer journey stages.
Lets visitors engage with you at the moment of highest intent.
Increases likelihood for conversion of website visitors over time.
Expresses your brand in a unique way and brings your website to life.
Live chat solutions are a great way to help you engage and convert website visitors. But what happens when it's the weekend and your marketing and sales teams are out of the office? Who will your website visitor interact with then? What if it's 2 A.M. and a potential prospect (who also happens to be an insomniac) is checking out your website? What if they needed an answer to their question right then and there before going to sleep? Yes, live chat allows you to connect with potential customers, but that by itself is not enough. Live chat is limited to opening times/schedules of your team members, as visitors will only be able to engage with reps who are available.
When engaging with a visitor, it is also complex to filter conversations based on requests, e.g., is it a customer that needs to be redirected to customer support or is it a lead that should speak to a sales representative ASAP?
Using Live Chat solutions on their own also means you might get yourself and your team entangled in a large volume on calls, which won't all necessarily be very interesting for you.
Since it’s not possible to immediately identify website visitors, it’s difficult to anticipate whether or not a prospect is worth following up on. Account owners can’t rely on live chat solutions alone to detect whether VIP leads or customers are on the website. Live chat also lacks the ability to automate lead qualification processes.
It's important to be prepared to engage with your visitors, even if no actual reps are available to interact at all times.
