Dear reader,
I hope you've enjoyed everything you've flipped through so far.
At LeadFabric we're thrilled that we get to work with leading industry players like Outreach, Conversica, Folloze, Integrate, Drift and Turtl as our strategic business partners.
It's been a pleasure to discover what each of their CEOs believes will push the world of B2B marketing and sales forward. We hope you've benefited from their insights on conventional wisdom, challenger vision, and opportunities ahead.As we've seen throughout this piece, B2B has come a long way. However,we still have a long way to go in terms of better aligning our revenue teams, optimising the right technologies, and most of all, meeting our buyers' needs. Through collaboration, technology and visionary thinking, I know we've got one hell of an exciting future to shape and look forward to.
Here's to breaking those B2B barriers.
Sincerely,
Koen De Witte
Managing Director, LeadFabric
