ABOUT THE JOB

B2B Engagement Strategist BE / NL – Flexible office location | Medior or Senior | Full-time

B2B ENGAGEMENT STRATEGIST

BE / NL – Flexible office location | Full-time

CAMPAIGN & PROGRAM STRATEGY

Map complex processes and implementation plans with Marketing Automation, MarTech and SalesTech solutions and best practices for clients
Define lead management program support structure: scoring, qualification, nurturing
Add analytics and data to enable clients to monitor go-to-market & campaign performance; continually make recommendations/improvements

CAMPAIGN DELIVERY

Design B2B demand generation campaigns for mid- and large-size enterprises
Develop targeting strategies for clients, both person based and account based
Uncover buyer personas, customer journeys, content mapping and more
Develop integrated reputation, demand generation, sales engagement and sales components
Oversee and or co-build and configure the campaigns
Work with LeadFabric’s Marketing Operations team to outsource some of the specialized configuration needs

ACCOUNT & MARKET SUPPORT

Help clients define goals, ROI and KPI metrics, for which you help build strategies
Work with account teams to curate strategic roadmaps including technology choices, business process (re-)engineering and campaign strategy to drive measurable outcomes
Deliver omni-channel campaign services (top-of-funnel and middle-of-funnel) to multiple clients
Develop holistic (across campaign layer) content and targeting strategies for clients
Provide both technical and non-technical training to clients (workshops, documentation)

STRATEGY

Help grow LeadFabric’s expansion and productivity by developing and sharing solutions and best practices, blueprints and frameworks
Collaborate with international and cross-functional teams (both with clients and colleagues)
Help develop accounts (cross- & upsell), find & grow new opportunities and assist sales
Support LeadFabric MarTech and SalesTech business partners with insights and advice on how to better access and penetrate the EMEA market place

10+ years of work experience with demand generation and (digital) marketing strategy
More than 50% of your career spent in B2B
10+ years marketing technology and CRM experience
- MA: Marketo Engage, Oracle Eloqua or Salesforce Pardot
- CRM/SFA: Salesforce CRM and or MS Dynamics
Modern marketing and campaign management skills, including but not limited to buyer persona and journey development, targeting and segmentation strategies, etc.
Database management, from segmentation to reporting and maintenance
Understanding of Integrated Campaign Design and Management
Knowledge of industry standard frameworks for person based lead management and Account Based Marketing
Project management skills
Understanding of International Marketing and Business Operations

5+ years consulting or agency experience
Project management certificates strongly desired (e.g., agile and/or waterfall)
Experienced with one or more of the following: Google/LinkedIn/Facebook Campaign Manager, nRich, DemandBase, Bombora, Cyance, Path Factory, Uberflip, Folloze, Turtl, Drift, Exact Target, Bronto, Responsys, Flexmail, Tripolis, eCircle … or other equivalent platforms

Experienced and ambitious strategist passionate about marketing automation and technology
Looking for a challenging opportunity to become a B2B marketing leader
High level of drive and commitment
Excellent communication skills (written and verbal)
Self-starting, enthusiastic and problem-solving
Seeking an international team with diverse profiles
Not afraid to be client-facing
Known to be on top of your organization and project management responsibilities
Creative and likes to challenge norms in pursuit of better outcomes
Eager to grow skills and not afraid to get out of your comfort zone
Can achieve efficient and effective results without direct report authority
Superior client management and networking skills